Content type
Content types provide a reusable stencil for organising content that has a common structure and purpose.
For example, GOV.UK has content types for things like speeches, news articles, guidance and consultations. These content types provide the content items with consistent classification and structure.
Content types contain attributes — these can be core content or metadata.
In GOV.UK’s tech stack, the content type is coded into the broader content schema.
Synonym
Document type — term used in our code and developer documentation (co-exists with content type)
Non-preferred term
Content format